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Facebook is changing Ad format from August 2019

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If you are using Facebook advertising, you need to know this. Facebook announced that Ad format is changed from next month August 19 and mobile news feed ads will be compressed in order to match the look and feel.

Changes:

  • 3 lines of primary text will show on mobile News Feed
  • The maximum height for photos and videos will reduce to 4:5 on mobile News Feed
    • These changes will "drive increased ad effectiveness and make it easier to use the same assets on Facebook News Feed and Instagram feed. These are establishing more presentation uniformity across Instagram and Facebook, in order to maximize cross-promotional potential. These are the key updates to note. If you know anyone using Facebook, make sure to intimate the coming change.
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