digital marketing is the marketing of products and services through Digital Channels such as search engines, social media, email, and their websites to connect with current and prospective customers. It is also called internet marketing.
There are 2 main groups of digital marketing are online and offline. While offline marketing involves things like radio, television and phone advertising and online marketing has 7 major categories:
Search engine marketing (SEM)/Pay-per-click advertising (PPC)
Content marketing
Social Media Marketing (SMM)
Affiliate marketing
Email marketing
SEO:
the process of getting traffic as free or organic or natural search results on search engines. the process includes web content optimization is called as ON page optimization and another one about backlinking is OFF line Optimization.
To understand briefly, how search engines rank websites and optimize a website to maximize its chances of ranking well for relevant searches will discuss in SEO.
Notably, search engine algorithms always continue to change, so online businesses to stay up-to-date with best practices to claim high rankings for relevant keywords.
SEM
Search Engine Marketing is processing Showing Ads on Search Engines to get more traffic in Short Time. The Ads are purchasing from Google AdWords and have many types of Ads based on Clients Requirement. it is also called as a Pay per Click that means Amount is charges when the user clicks on Ad.
Nowadays most of the businesses are using this method to get the leads. I will explain each and every type of Ad in Story of Google AdWords.
Content marketing:
Content is King because without content we can’t express our goals and services to the visitor. to attract the users’ content is the best method. content is the heart of the website. because words can touch the heart rather than actions.
Basically, content marketing is the ongoing process that focuses on communicating with your customers without selling. But businesses should use content marketing strategies to educate the consumer while delivering consistent, valuable information to buyers who, in turn, reward us with their business and loyalty.
Social Media Marketing (SMM)
No one spending time without social media. Facebook and Twitter are the top trending platforms, here you fulfil your objectives in terms of building brand equity, improving customer service, reaching new customers and collecting customer feedback. If companies can create social media content that provides value to others, they can connect with customers in a profitable way.
AFFILIATE MARKETING
Affiliate marketing is the process of earning a commission by promoting other people products. The method is You should find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
Email Marketing
Email marketing has been a pillar for any business attempting to generate sales via the internet. It provides direct contact with clients and allows you to drive prospective customers to your website.
With emails, you can provide updates, exciting news, reminders, etc. to your customers in a matter of minutes. At the same time, you can use these newsletters as printable, direct mail pieces or even flyers. When using the right tools, sending customizable emails that look must be professional and represent your business the way you want it can be so simple.
People want brands they can trust only companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Digital marketing is the best method in which you can provide it.
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